I recently discovered the footwear company Freda Salvador and immediately formed a girl crush on the owners and wanted to share. Based in San Francisco and ran by two of the cutest, stylish gals, they design and sell an "artisan line of contemporary, cutting edge and infinitely walkable footwear" Wow, sign me up, this sounds right up my alley, what about you?! While their footwear is unfortunately a bit out of my budget (best believe my new goal is to make it to one of their sample sales), I am totally inspired by not only these gal's personal style, but the overall aesthetic of their products, flagship store and marketing! When I find a company like this that I admire, I proceed to stalk them on all social media levels, and I pulled some inspiring pics from their blog to share!
The owners, Cristina and Megan (you can read their short bios right here). I need to immediately recreate both these outfits! Cristina was recently featured on R29's SF 30 Under 30. Loved reading her interview!
blog, where they feature interviews, inspiration boards, and even style outfits around their shoes (dying over this one where Megan uses an Old Navy boys baseball tee!)
While I pine away and save my pennies for a possible future purchase, in the meantime I am taking the overall aesthetic from these photos and keeping them in my fall style inspiration board for future reference. I will definitely be recreating these looks on some level for less!